AUSTIN – Texans for Greg Abbott today announced the first purchase of Hispanic media ahead of November’s general election. This $2.75 million procurement allows us to have the most efficient and effective ad placement on broadcast, cable, radio and digital platforms.
“Republicans have made historic gains in Hispanic majority districts across the Lone Star State over the last year, and this media pre-buy is going to continue that momentum,” said Governor Abbott. “From flipping blue seats now held by State Representative John Lujan and America’s first Mexican-born Congresswoman Mayra Flores to State Representative Ryan Guillen walking away from the Democrats, Hispanics in Texas have made their voices heard. It’s clear, the Republican Party shares their values of faith, family, and freedom. This initial installment of Hispanic media will play a critical role in our campaign’s goal to win the Hispanic vote this election, and together secure the future of Texas.”
This is the first phase of Texans for Greg Abbott’s targeted Hispanic media buy as part of ongoing Hispanic outreach efforts.